'How Facebook will track your offline life with Datalogix'Grace Nasari
Digital Trends
October, 2012
http://www.digitaltrends.com/social-media/fb-datalogix/
Seeing that my potential project idea is based around the idea of showing someone's life through social networking I felt that this article was useful. Facebook as a company are now able to follow your life even when you are no longer on-line. I find it fascinating how you can learn so much about a persons life through their on-line profile but it is all information that the individual has chosen to display. The fact Facebook now have access to information about us that is out of our control is quite a daunting prospect and shows the power of technology. The article states that;
'the social network has time and time again been criticized for violating privacy in its quest to be an ad platform.'Facebook manipulates your information for its own personal gain, exploiting our 'private profiles'. However it is us that chooses to place ourselves and this information on-line. We have then set the foundations for them as a company to be able to cross the line. The new partnership with Datalogix means that all our offline shopping and purchases will be able to be monitored. We are opted into this program by default when signing up and agreeing to Facebook terms and conditions, therefore there is no way to get away from it.
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